GreenThumb HR
Helping landscape companies strengthen culture, leadership, recruiting, and employee engagement through customized training, content creation, and workforce communication strategies.
Our approach
At GreenThumb HR, we believe strong culture is built long before employee issues arise. It’s built through leadership, communication, training, consistency, and the day-to-day experience employees have with their company.
In the landscape industry, many leaders are promoted because they’re strong operators, but often receive little support in developing the communication and people leadership skills needed to lead successful teams. At the same time, companies are navigating recruiting challenges, workforce retention, safety communication, onboarding consistency, and the need to better connect with today’s workforce.
That’s where we come in.
Our approach focuses on helping landscape companies strengthen culture through modern workforce communication, leadership development, recruiting support, and customized training solutions built specifically for field teams and operations leaders.
We partner closely with companies to create content, messaging, and training that reflects their unique culture, goals, and operational needs, whether that’s leadership development, onboarding support, bilingual communication, safety messaging, recruiting campaigns, or employee engagement initiatives.
Because culture isn’t built through posters or policies alone.
It’s built through the way companies communicate, lead, train, and support their people every single day.
Our services
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Leadership Development & Workforce Training
Customized leadership and communication training built specifically for field leaders, supervisors, branch managers, and operations teams.
Services may include:
Leadership development
Supervisor communication training
Difficult conversation training
Accountability coaching
Team management training
Bilingual leadership messaging
Onboarding and employee experience training
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Recruiting & Employer Branding Support
Helping landscape companies attract and connect with the right people through modern recruiting strategies and employer branding content.
Services may include:
Recruiting support
Headhunting for leadership roles
Recruiting campaigns
“Work Here” videos
Social media recruiting content
Candidate outreach support
Employer branding strategies
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Workforce Communication & Content Creation
Modern communication solutions that help companies connect with employees more effectively while reinforcing culture, safety, and company values.
Services may include:
AI training videos
Bilingual employee communication
Safety messaging videos
Company culture videos
Onboarding content
Leadership messaging
Internal communication campaigns
Seasonal workforce communication
Building Stronger Culture Through Leadership & Communication
Meet our team
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Nivia Loyola | Workforce Culture & Leadership Strategist
Hi, I’m Nivia Loyola, Founder & Workforce Culture & Leadership Strategist at GreenThumb HR.
After spending more than 15 years in HR leadership within the landscape industry, I’ve had the opportunity to work alongside field teams, branch leaders, operations managers, and executive leadership supporting the real day-to-day challenges that come with running successful landscape operations.
Throughout my career, one thing became very clear to me: strong culture isn’t built through policies alone. It’s built through leadership, communication, training, consistency, and the experience employees have with their company every single day.
That belief is what led me to create GreenThumb HR.
My focus is helping landscape companies strengthen culture and employee engagement through customized leadership development, workforce communication, recruiting support, training content, onboarding experiences, bilingual communication, and employer branding strategies built specifically for the landscape industry.
What makes our approach different is that we understand the operational side of the industry, the fast pace, the field environments, the challenges leaders face, and the importance of connecting with today’s workforce in a way that actually resonates.
Whether it’s creating leadership training, recruiting campaigns, safety messaging, onboarding content, or company communication strategies, our goal is simple: help companies build stronger teams by improving the way they communicate, lead, train, and support their people.
Because the companies that communicate better, lead better.
And the companies that lead better, keep better people.
Providing you with a safe space to openly discuss your HR needs, challenges, and goals, so we can develop tailored solutions that truly support your business.
In-person and remote options
We are conveniently located in Orange County. Can’t make it into our office? No worries, we’ve got you covered remotely or can come to you.
Getting Started Is Simple
1. Discovery Call
We start with a conversation to learn more about your company, team structure, goals, challenges, and the type of support you’re looking for.
2. Customized Strategy & Recommendations
Based on your company’s needs, we’ll outline recommended solutions, content ideas, training topics, recruiting support, or communication strategies tailored specifically to your team and operations.
3. Content & Solution Development
Once aligned, we begin creating customized training content, workforce communication materials, recruiting support strategies, leadership messaging, videos, or other deliverables designed specifically for your company.
4. Review & Collaboration
You’ll have full visibility and input throughout the process to ensure the messaging, goals, and content align with your company culture and leadership vision.
5. Launch & Ongoing Support
Once finalized, we help you implement the content and solutions while remaining available for ongoing support, updates, future projects, and additional workforce communication needs.